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Increase Your Traffic By Getting More Backlinks

Building a great website is a small part of having an Internet presence.  If no-one can get to your site when searching then you may as well not spend any time building your site.

One of the most important things that you can do to have an effective web presence is have other web sites link to it.  Normally, there are 2 kinds of links, one-way and reciprocal.  Both are simple and effective ways to build traffic but one is much more powerful than the other – one-way links.

Reciprocal backlinks are when you link to a site and that site also links back to you.  This was a common type of linking a few years ago and is still widely used.  Often times site owners get great traffic by using in a link exchange service or system built just for reciprocal backlinks.  A link exchange is a group of people that exchange links with each other.

The other type of linking is called one-way linking.  This is when one site links to your web site; however you do not place a link back.  In some cases you may agree to exchange links to different sites which is referred to as an n-way link exchange.  Google really favors this type of linking over reciprocal linking.  However, it often is very difficult to get a one-way link.  There are three key strategies for receiving one-way links: submit your website to directories, give away something of value that includes your link, pay for a link on someone else’s high ranking site.

1. Adding backlinks by submitting your web site to directories is often free unless you choose to upgrade.  Directories are special websites that list other sites that visitors might be interested in and are often hand edited so they have some additional authoritative weight in the search engine algorithms.  There are software packages that can help with the boring procedure of filling out directory web forms.  One of the least expensive is Directory Site Submitter.

Directory Site Submitter will let you set up and manage multiple projects with multiple web sites per project and then help you submit to over 400 free of charge directories.  The backlinks from these websites will be helpful for SEO reasons more than actual traffic.

2. Another solution is to give something of value away that contains your link.  Articles are very popular because so many people need site content.  They are cheap to write and are effective at building one-way links to your web site.

3. Avoid buying links on sites for SEO purposes.  It can cost up to $100 a month or more to put your link on a high ranked site and it still may not be counted in the search engine formula.  Google has frequently said that purchasing direct links will not be of value for SEO.  However, you might still use this technique to drive visitors from a high traffic site to your website.

The real truth is that if you are trying to build  long term income, it is going to take a while before your site becomes profitable.  A long term strategy for a web site may take six months or even a year for it to start creating income.  It is also essential to start building back links immediately.  Choose your links cautiously.  Verify that you are not choosing links from low level websites, scraper sites or links from bad neighborhoods.

Remember, in today’s competitive Internet environment, if you would like a successful site then you will have to do at least as much or more SEO than the sites on the first page of search engine results.