THIS is the Search Engines Marketing Article You’ve Been Looking For
You can’t have success on the Internet without traffic. For your Web site, blog, e-mail or advertisement to generate any response or activity, people need to see it.
To paraphrase a philosophical question, if you build the world’s best Web site and nobody sees it, is it really there? You can go to the URL and see it to verify it’s there. But the information you published is not getting out if you’re the only one doing that.
Since you are reading this search engines marketing article, you likely have an interest in learning how to increase your Internet audience. You may be asking, how do they know? It is not accidental that you found this article. People like you who have an interest in this topic are finding it because it has been crafted, optimized and engineered to show up where you are looking. This practice is commonly known as search engine optimization, or SEO. It is performed on Web sites, Web pages and articles. This article is the first in a series which will shed some light on SEO, which you can do yourself with some basic knowledge of Web interfaces and software.
There are numerous facets to search engine optimization, which we will cover in this series of articles and then package them together in a step-by-step guide when we’ve reached the end. We invite you to bookmark this site and follow this series in the coming days and weeks.
We’ll start with the steps necessary to craft search engines marketing articles:
Determine the “keyword phrase” for which you want to optimize the article. The keyword phrase is the word or words that people will be seeking information on under which your article will appear in search engines and elsewhere. The exact keyword phrase should appear in the article at least once for every 100 words. It doesn’t have to be exactly every 100 words. This article is optimized for the keyword phrase “search engines marketing,” and therefore the phrase appears at least six times in this article because the article has more than 500 words. Make sure that you have a ratio of at least 1 percent, or one keyword for every 100 words. The 1 percent is a key measurement in the algorithms search engines use to determine the worthiness of an article to be ranked highly.
We recommend getting an accurate count of the number of words in your article by using the word count tool in your word processor. When done, check the number of words. This article consists of more than 500 words. The number of keyword occurrences must be one more than the number of hundred words (in this case, “5″). Therefore, this article, including the title, contains at least six instances of the phrase search engines marketing. It wouldn’t hurt to have one or two more, because it’s much better to have one or two more than needed than it is to have one or two less.
Next time, we’ll examine the importance of using hyperlinks within the search engines marketing article to SEO other Web sites that are important to you.
